In the shadowy alleyway that is Calle Paradiso I found not only the arch that gives the alley its name, but a small shop (closed at the time) where pools of light highlighted exquisite wood panelling and antique styled furnishings. It seemed to be some sort of spa or cosmetic emporium, but without staff or customers to provide any confirmation, it could just as easily have been promoting the shop fittings as the bottles and jars that sat upon them.
Would the customer sitting at this dressing table feel more beautiful as a result of buying products here, or be sufficiently distracted by the opulent gilding before her not to care? Either product could have done the trick.
I know, I’m being disingenuous, but here’s the thing; visit the Facebook page of Arco Del Paradiso-Francesco Molon and you find a page dedicated to a spa, beauty and personal care business, but follow the weblink on the same page and it takes you to the corporate site of Francesco Molon, a furniture manufacturer for nearly 50 years.
What do they see when they look in this mirror? Carpenter or Beautician?