Think of great chocolate and you tend to consider Belgium, or Switzerland. Italy isn’t a nation of chocolatiers in most minds, and yet one of the worlds most successful confections is Italian. Little balls of chocolate and hazelnut wrapped in gold foil are apparently an extravagance even for ambassadors to offer!
Ferrero make a range of products of course, but mention of the company name elicits Rocher as a natural successor.
One chocolate product that hasn’t taken the world by storm in quite the same way is chocolate pasta, but given the preponderance of chocolate in breakfast cereals where once there was none, it might be only a matter of time.